We are currently living in a new era, a new generation is taking over and there is one main thing most of this new generation can agree upon, that the internet is part of what makes society go round. In this day and age internet marketing is the pinpoint of mass communication and mass advertising. The majority of people can be searched up on social media platforms such as Instagram and others alike. Instagram came in and completely popularized that specific type of social media platform, its visual aspects is what causes appeal among many of the local social media addicts which is one of the main reasons advertisements have become so popular on that type of platform. This is the exact reasoning as to why, in 2017, internet marketing has taken over. We, ourselves, know how much time we spend on the internet. Some may say that they spend an extreme amount of time on the internet, checking social media and emails and such. If you take into account the amount of people in the entire world that are on the internet at the same time, there would be an infinite number of people on that list. Thinking of the amount of people who spend much of their time checking up on things online internet marketing is able to flourish and this is what they take advantage of. Whenever we log on to a website or open a social media app on our phone at some point within our scrolling an advertisement will pop out. It immediately is able to catch our attention and that is the main prospective for internet marketers.

The internet marketing industry is continuously evolving throughout the years and it is visible that 2017 has reached new limits for internet marketing trends. Internet marketers follow after each other in what to advertise and what they believe will reach the utmost of popularity within the year. 2017 was able to see such trends as live streaming and augmented reality. These trends have probably been the top two throughout the entire year and internet marketing has attached itself to the popularization of those trends to benefit their marketing companies. People are known to latch onto new trends that become increasingly popularized over a short amount of time and as people jump onto the bandwagon it forces internet marketers to do the same. Speaking of the trends, the top one would mainly be social media advertising.

You wake up, the first thing you may do is check your Instagram, continue on over to your twitter and maybe even your Facebook if you have time or whatever social media preference you have to check. Social media is the main form of advertising that is tactically practical due to the amount of people that see such advertisements. This is specifically the number one band wagon internet marketers are jumping on. In 2017 the majority of advertisements on social media that has been put out there has dominated various platforms and shown results. If they do not jump onto this new trend that has been created they will fall behind in the evolutionary aspects internet marketing has come to.

When speaking of internet marketing in general, the main source for this should be focused on mobile aspects and platforms. In this era of time the majority of us reach for our phones for easy access rather than going straight for our laptops. Our cell phones is the easiest device that we tend to carry around with us everywhere, it is the most popular device for us to use in other words because we have revolutionized and created amazing programs to allow us to have internet access on our phones. Internet marketing has recently focused on a lot more mobile marketing because it is the most accessible way to advertise considering a lot of us take up much of our time staring at our phones and using them for various resources which includes the internet most of all.

Essentially when speaking of this internet marketing has evolved into relying on various aspects of popularized trends to continue prospering in various companies alike. Internet marketers must jump on the band wagon of augmented reality, social media marketing, and mobile marketing to fully appeal to the masses. There has been a transition in how popular specific trends have become and it only makes sense for the internet marketing industry to grow within that sector in order to become equally as prosperous. Social media is of course the top form of communication and of interest between many people across the country and the world in which internet marketers have taken advantage of. Social media has dominated the world and our lives as crazy as it may sound it is widespread and so the trends of internet marketing have adapted to that. The new popularized trends such as augmented reality as in new VR games and apps on our phones and certain realities such a PokemonGo. They realize the rising interest in realities such as the ones mentioned and they continue growing in those fields as a way to upkeep the newest trends and interests many have loved partaking in. Livestreaming is the third huge trend that has dominated because you have easy access to it on various platforms all thanks to increasing popularity among many people. Livestreaming is accessible to almost everyone and it creates the opportunity to see a concert, a live show such as talk shows, gaming competitions, and even television programs you may not be able to go physically see yourself or access on your own television.

Overall the main idea of this is to explain that internet marketing has evolved itself around the most popularized trends that have overshadowed all else in this industry. Internet marketers have joined in on all of these social media, mobile, augmented reality, and live streaming trends in order to maintain their businesses and they have been prospering overall. In the upcoming years we will witness the massive growth in internet marketing and similar trends become extremely popularized.