Is anyone else quite as intensely irritated by all those Christmas luxury car and jewelry ads? And do people actually *give* luxury vehicles and significant pieces of jewelry for Christmas?
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Archive for the 'Advertisers want to suck your brains' Category
Women drink beer, too.
If you’d like women to drink your beer, perhaps you should rethink ad campaigns like this one:
That’s right up there with those Volkswagen “Fast” commercials. Remember them?
Count me as one consumer who will not be buying either a Volkswagen or Heineken.
Love,
Zuzu
That’s been the marketing strategy of McDonald’s for years, and a new study shows that it’s paying off in spades with preschoolers.
Preschoolers preferred the taste of burgers and fries when they came in McDonald’s wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.
“Overwhelmingly, kids chose the one that they perceived was from McDonald’s,” said obesity prevention expert Dr. Thomas Robinson of the Stanford University School of Medicine, whose work appears in the Archives of Pediatrics & Adolescent Medicine.
While prior studies have looked at the impact of individual ads on kids, Robinson and colleagues set out to study the overall influence of a company’s brand — based on everything from advertising to toy premiums and word of mouth.
Continue reading ‘Get ‘em while they’re young, and they’re yours for life’
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